The Theranos Playbook Is Quietly Returning in Cybersecurity
Market Pressures Are Rewarding Storytelling More Than Validation, Operational Value
The fall of health tech company Theranos exposed how hype can outpace reality. In cybersecurity, similar pressures are emerging as vendors compete with bold claims and buyers struggle to verify outcomes. The result: a market where narrative can overshadow measurable operational value.
The fall of health tech company Theranos exposed how hype can outpace reality. In cybersecurity, similar pressures are emerging as vendors compete with bold claims and buyers struggle to verify outcomes. The result: a market where narrative can overshadow measurable operational value.